Established in 1985, Satya Paul is India’s premier design label with an International presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 35 locations in India and select high street boutiques abroad. Satya Paul also has a strong presence with its ecommerce portal satyapaul.com and presence on all prominent web ecommerce websites, namely, Amazon, Myntra and Jabong.
At a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections in 1985. The brand’s take on print innovations and use of vivid color palettes did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Benarasis as Satya Paul has been instrumental in bringing about this change with the new-age Saree, that is easy to wear and chic. With print as its DNA, the brand has moved on to explore ready-to-wear and accessories that have a universal appeal.